How To Avoid Landing in SPAM Folder

When you are running cold email campaigns, one of the biggest challenges you will face is the possibility of landing in spam folder. One needs to avoid landing in spam folder by all means as people hardly read or take seriously an email in the spam folder. How then does one avoid landing in spam? Here are tips that will make you forget your troubles when running cold emails.

  1. If Using Mailwizz RUN THE CAMPAIGN IN DIFFERENT BROWSER OTHER THAN CHROME&MOZILLA) DO NOT OPEN THIS PLATFORM URL USING CHROME& MOZILLA.THIS IS THE LATEST TIP FOR HIGH DELIVERABILITY.  I recommend using brave
  2. You MUST build reputation(warm up) of the smtp server. You need to enhance reputation of the system by ensuring you get opens, clicks and replies to your emails which you may not get from clients immediately you start campaign. I happen to have a pool of around 200 emails that you can send emails to and we will manually open, click, reply and incase any lands in spam we remove and take it to inbox (at a small cost though). This is to ensure your reputation is high.
  3. Slow sending at the beginning. Do not start by sending a lot of emails at once, start with a low number and increase gradually (I have preset this).
  4. Your SMTP server needs to have a good online reputation as such, ensure that you have verified your emails to avoid bounces, syntax errors, accept all and spam traps.
  5. Do not remove the records that are in place specifically, dmarc, dkim and spf in your DNS zone.
  6. If by any chance you run cold email campaigns, I discourage sending high volumes to ‘big boys’ emails (gmails, outlook and yahoo). Their systems are quite ruthless to unsolicited emails. 
  7. Irecommend a MAX 10K emails/IP/day/ spread across the day for now but you can scale. For a start and for reputation purposes, one is only supposed to use one IP and increase more IPs in due course.
  8. Avoid already identified spammy words use this checklist;
https://maxalternative.com/spam-filters-for-gmail-words-that-trigger-landing-in-spam/
  1. Don’t send the same e mail over and over, change on weekly basis or use the random content feature/spin
  2. Avoid blasting e mails and send slowly. 
  3. Avoid rotating ips for a newly set up system
  4. Use plain text instead of htmls.