Rutinu Samuel

How to do Construction Lead Generation

Digital marketing and lead generation are not exactly areas of expertise for construction companies. These companies spend a substantial amount of time working on the site and bidding for new projects. And like other B2B businesses, construction companies require a constant flow of opportunities. For this reason, lead generation for such companies is very critical. …

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How to write a cold email for sales

A cold email is a tool used by marketers keen on taking control of their lead generation. It ensures you’re in charge of outreach while making a meaningful connection with prospective customers. Cold emails are effective in building client relationships. However, they are not easy to write because of the research and preparation required before …

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