Digital marketing and lead generation are not exactly areas of expertise for construction companies. These companies spend a substantial amount of time working on the site and bidding for new projects. And like other B2B businesses, construction companies require a constant flow of opportunities. For this reason, lead generation for such companies is very critical. …
A cold email is a tool used by marketers keen on taking control of their lead generation. It ensures you’re in charge of outreach while making a meaningful connection with prospective customers. Cold emails are effective in building client relationships. However, they are not easy to write because of the research and preparation required before …
Are you aware that the average person would check their phone 160 times a day? This is one of the reasons why SMS marketing no longer sucks. 46% of people acknowledge of checking their phones before even getting out of their bed. So what is the point here? People will always keep their phones handy …
